In 1990, the leadership at MacroMind underwent a significant change. Marc Canter, the chairman, and John Scull, the president, stepped down, making way for Tim Mott, a co-founder of Electronic Arts, who took on the role of president.
By 1991, the tides of leadership shifted again when Tim Mott, now at the helm of the newly merged MacroMind-Paracomp, replaced Marc Canter as CEO. The following year, in 1992, Mott’s journey continued as he co-founded Macromedia with Bud Colligan, the CEO of Authorware Inc. This came about when MacroMind-Paracomp joined forces with Authorware. Mott assumed the roles of chairman and CEO, while Colligan took on the positions of president and COO.
“Canter [also] lamented that Director doesn’t receive the same appreciation for its pioneering role in interactive content creation as does Apple‘s HyperCard, which appeared two years after Videoworks and had a much briefer period of relevance. He’s right. Even though Director long ago faded away, it gave way to Flash, which was rendered irrelevant by HTML5—and it deserves a spot on any list of the most significant foundational technologies of all time.“
– Harry McCracken, 01-28-2017 “Let us now praise Director”, https://www.fastcompany.com/4029540/let-us-now-praise-macromind-director
The leadership landscape of Macromedia evolved further in 1993 when Bud Colligan stepped into the CEO role, a position he held until 1997. During his tenure, Colligan also served as chairman of the board until 1998. In 1994, James Von Ehr, founder and CEO of Altsys, joined Macromedia as vice president and general manager of the Digital Arts Group, contributing to the company’s growth until 1997 and remaining on the board until 1998.
The mid-1990s saw notable additions to Macromedia’s executive team. Phil Schiller joined in 1995 as vice president of marketing, holding the position until he left for Apple Computer in 1997. That same year, Rob Burgess, CEO of Alias Research, was appointed president of Macromedia. By 1997, Burgess had transitioned to CEO, a role he maintained until 2005. He also served as chairman of the board from 1998 until Adobe’s acquisition of Macromedia.
Norm Meyrowitz took on the role of president of Macromedia Products in 1997, contributing until 2004. Betsey Nelson joined as Chief Financial Officer in 1997, holding the position until Adobe acquired Macromedia.
In 2001, Jeremy Allaire, co-founder of Allaire, became Macromedia’s Chief Technology Officer, a role he fulfilled until 2003 before remaining as founder emeritus. Kevin Lynch, co-founder of Presedia, joined Macromedia in 2003 as Chief Software Architect and continued in this role after Adobe acquired Macromedia, eventually becoming Adobe’s Chief Technology Officer.
The leadership team was further bolstered in 2004 with Jonathan Gay, co-founder of FutureWave Software, taking on the role of Chief Technology Officer, and Stephen Elop becoming Chief Operating Officer. By 2005, just three months into his tenure as CEO, Stephen Elop oversaw the announcement of Macromedia’s acquisition by Adobe, marking the end of an era for the company.